ENNY TRADING COMPANY was founded as private company that specializes in cosmetics trading for duty free market in November 1991 by Mrs.Enny Han.
From the beginning, Enny Trading Company assumed the agentship of Bourjois Cosmetics for Korean duty free market. At that time Bourjois in Korea was in the hopeless situation. Sales were almost zero and all of shops had already decided to withdraw Bourjois Cosmetics from their shops. However, Enny Trading Company reversed the situation and made it a miracle. In 1993, the sales figure reached US$ 1.4 million and had grown by 30~40% every year since then. In the same year, its distribution channel expanded to 13 duty free shops, 2 airlines and 4 airport shops.
In addition, Enny Trading Company started local distribution of Bourjois in 1993 with shops in 6 department stores that increased to 10 since then. It was handover in 1998 to Bourjois when we reach sales 4 million.U$. With booming business, Enny Trading Company was incorporated in 1993 owned 100% by Enny Han.
Enny Trading Company assumed the agentship of Givenchy cosmetics in 1993, with which Enny Trading Company made another success model, the sales figure increased from minuscule US$ 0.3 million when Enny Trading Company took over in 1993 to US$ 3.0 million in 1995. And so far we keep it after granted our great Job. Our company is very specialized to handle luxurious brands to keep good image and trained sales staff. For this, we have very strict training schedule.
To improve sales status, space and location, well sales staff’s training; we had regular contact with our buyer and secure very high level information. And also, we provide svc item to KAL and Asiana Air and also we listed several items Enny Trading Company added to its duty free business St.John fashion at 1996, Gucci & Dior sunglasses at 1997 and Swatch & C.K watches at 1997 as an exclusive agent ship. We had been handled Escada from 1995 to 2001 before subsidiary came. It was handed over very successfully with 7 shops in duty free.
In case of Givenchy cosmetic we was handled for 14 years until 2007 and then LVMH had decided to change Korea Duty Free agent from ENNY Trading Corp. to LVMH branch office. We were only one agent selected by LVMH for long long time
Now we are handling St. John Boutique, Safilo (Sunglass group of Gucci, Dior, Marc Jacobs, Hugo Boss and Bottega Veneta), we have experience cosmetic brand for Korea local & Duty Free market
We can say we’re one of top agent in Korea having several strong point with distinguishes We are confident that Enny Trading Company will be the leading company in trading business in Korea into the 21st century, new millenium.
Thanks for your kind attention.